Vela Pet Shop
A multilingual, multi-currency Shopify storefront for Vela Pet — a Vancouver-based premium pet-supplies brand selling smart-tech devices, performance apparel, interactive toys, and lifestyle products across Canada and the United States.
Strategic Impact
Delivering measurable results through technical excellence and architectural precision.
Vela Pet Shop is a premium pet-supplies e-commerce brand based in Vancouver, BC. The storefront launched as a multilingual, multi-currency Shopify build serving customers across Canada and the United States — combining a refined editorial feel with the conversion-focused mechanics of a modern direct-to-consumer store.
Our work covered the full storefront experience: brand-aligned visual design, custom Shopify theme development, multilingual content architecture (English / French / Spanish), Canadian and US currency handling, and the SEO and performance foundations needed for the brand to scale in a competitive pet-retail market.
What we delivered
- A custom Shopify storefront aligned to the Vela Pet brand identity — cream and olive accent palette, refined editorial typography, large-format hero photography.
- A localized buying experience — automatic currency switching for CAD / USD and three-language content pipelines (EN / FR / ES) so the same product catalog speaks to dogs-and-cats owners from Vancouver to San Diego.
- Optimized product detail pages with rich media galleries, structured product attributes, and reinforced trust signals (clear shipping windows, returns policy, real support hours).
- A clean information architecture across Home, Products, About, Contact and FAQ — making the catalog easy to grow without re-design.
- Performance and SEO hardening (lazy-loaded media, modern image formats, semantic markup) so the storefront ranks and converts on equal footing with much larger pet retailers.
- Ongoing post-launch support: catalog expansion, promotional campaigns, analytics and continual conversion-rate refinement.
The Challenge
Vela Pet needed a premium-feeling storefront that could serve a Vancouver home market in Canadian dollars AND grow into the US market in USD — without splitting catalogs, juggling two stores, or losing the editorial brand feel to a generic Shopify template.
They also needed the experience available in English, French, and Spanish to reach a broader North-American pet-owner audience, with each language reading as if it were the original — not an afterthought translation.
Finally, the catalog had to be easy to grow: every new product, collection, or promotional campaign should drop into the existing IA without requiring redesign work.
The Solution
We built a single custom Shopify storefront with native multi-currency (CAD / USD) and a three-language content pipeline (EN / FR / ES). One catalog, one source of truth — but every visitor lands on a version priced and worded for them.
The theme is custom, not a marketplace clone: typography, cream / olive palette, and large-format hero photography were tuned to match the Vela Pet brand identity. Product detail pages were rebuilt around clear trust signals — explicit shipping windows, returns policy, support hours — so the buying decision is frictionless for both first-time and returning customers.
Under the hood we hardened performance and SEO: native lazy-loading, modern image formats, semantic markup, and a clean information architecture across Home, Products, About, Contact, FAQ. The store launched fast and continues to evolve with Vela Pet's roadmap — new products, seasonal campaigns, and conversion-rate improvements happen without redesign work.
Project Summary
- Date 2026
- Client Vela Pet Inc.
- Tech stack Shopify, Liquid, custom theme
- Services delivered Brand-aligned UI, theme development, localization (EN/FR/ES), CAD/USD currency, SEO, ongoing support